REPTILE SPORTS

Reptile Sports is a global leader in the design, marketing and distribution of watersport lifestyle products in three categories: Wing foil, Stand Up Paddle and Windsurf. For more than 20 years, Reptile Sports has sought to inspire the dream of a better life on the water through emotions, wellness and  timeless watersports and beach style. Its reputation and distinctive image have been developed across a wide range of products, distribution channels and international markets. The Company’s brand name constitutes one of the world’s most widely recognized family of watersport brands. We believe that our global reach, breadth of product offerings, and multichannel distribution are unique among watersports companies.

Products.

Since 2003, our distinctive brand image has steadily developed across an ever-widening array of products, price points and markets. Our products, which are divided into the three divisions Wing foil, Stand Up Paddle and Windsurf, make up one of the best-known families of watersport brands in the world. Faithful to a Made in Italy design, our mission is to continue to grow a lifestyle brand capable of embodying the dreams and aspirations of all lovers of watersports and, thanks to the vision and direction of Andrea Cella, enthusiastic and tireless communicator, to attract even those who would never have thought of practicing a sport linked to the sea. We combine consumer information with our skills in the field of design, marketing and distribution to offer an increasingly simple, functional, high-performance and accessible product.

People.

You are our drive and the center of our universe. We want to have direct contact with you, who are the users of our products. As great enthusiasts, pioneers and expert developers of water sports, we constantly communicate our experiences, our projects, the history of the products we constantly develop. We want to continuously keep you updated on new materials, how to use our materials and how we take our products to the limit of their potential. But at the same time we live to listen to you, your questions and your feedback are essential for the continuous improvement of our products and our sport.

Performance.

The right performance at the right level. We do not design cheap, low quality or poor performing products. The Reptile program foresees the development of the right performance suitable for every level of skill and experience.
It makes absolutely no sense to start a new sport with high performance equipment. You will lose your money, your time and your enthusiasm because you will not be ready for that kind of performance.

Price.

The right price for the right product. Exclusivity can be the bane of our sport. We are lucky to have a huge space available to practice our sport, a space that others envy us. We have 70% of the earth's surface all to ourselves! We therefore want to make the practice of wingfoil, Sup, windsurfing truly accessible to anyone, without falling to the "cheap quality" level. Too high a price is a brake on the development and diffusion of the sport. For this reason we have developed all the entry level parts that we distribute exclusively and directly to you, equipment on which you will build in no time, while having fun, solid foundations that will raise your level. Only in this way is it possible to maintain a high quality standard at a sale price within everyone's reach.

Andrea Cella

Reptile Sports founder and CEO

Everything we do, we do to overcome that thin line that separates everyday life on land from a world, a dimension full of energy and emotions, water. Everything we do we do to push you beyond that line and make you feel emotions and energy that you never thought you would feel, or have not felt for a long time, since you were a child, and every discovery was a wonderful, new and exciting discovery.
We are this, creators of emotions in the form of products to experience a new sporting dimension, a lifestyle in a magical and wonderful environment, water.


BRAND HYSTORY

TIMELINE

2004

REPTILE MAST

Passionate about windsurfing with recent degree in Economics and Marketing, Andrea Cella identifies a market segment in which to invest in research, development and production, rigorously Made in Italy: the windsurf mast. These are the years in which people began to search for ever higher performance from windsurfing sails, increasingly extreme curves and tensions. Windsurf masts begin to play a key role in rig performance. Athletes, but also normal users, require an increasingly performing product, ever lighter but at the same time reliable and resistant, which only a brand specialized in the construction of composite elements could develop and produce. Thus was born Reptile-masts.

"Who better than a snake, sinuous and elegant, can better adapt to the more complex curves of windsurfing sails?"

Our mission in 2004 is clear: to improve and enhance the performance of the sails, without breaking.
Most sails have a mast curve called Constant Curve; what therefore matters most today in terms of performance are the quality of the carbon fibers and resin used, a perfect and controlled execution of the production cycle and an innovative balancing of diameters and thicknesses of the shaft part.

2005/ 2010

THE GREEN TEAM AND THE FIRST INTERNATIONAL SUCCESSES

The company immediately start to sponsor and actively collaborate with many young athletes on the national and international scene, in all windsurfing disciplines: slalom, windsurfing formula, wave and freestyle. Many are the riders who begin to use Reptile masts preferring their superior build quality, lightness and performance. Among the first Marco Begalli, multiple champion in Formula Windsurfing and Slalom, and Ruben Petrisie, Caribbean phenomenon in freestyle, top 10 of the European EFPT freestyle circuit and PWA athlete. Reptile masts start to become known not only in Italy, but also in Europe, thanks to the successes and the excellent quality / price ratio, which has always been one of the main characteristics of the Brand. Reliability, accessibility and manufacturing excellence, these are the foundations on which the brand is based.

2011/ 2013

CONTINUOUS GROWTH AND TALENT SCOUTING

Years go by and Reptile keep on improving its production process and the materials used for the creation of its windsurf masts, increasing the perception of the brand in terms of quality. Ruben Petrisie becomes Team Manager and brings to the Green Team many international windsurfing young prospects who later became champions in various disciplines.

2014

10 YEARS OF REPTILE MASTS, THE COLLECTION IS ENRICHED WITH NEW PRODUCTS

For the 10-year anniversary of Reptile Masts, the mast graphics are updated and, from an ever increasing demand, many accessories are developed to complete the Reptile collection. Harness lines, uphaul ropes, extensions and bases.

2015

REPTILE REVERSE, THE REVOLUTION

Constantly engaged in the research of innovation in the field of windsurfing masts, Andrea Cella invents the Reptile Reverse, the only windsurfing mast in the world to have TWO curves. It consists of a perfectly cylindrical base with a detailed carbon stratification. It can be connected to the top using both ends, called “constant-FLEX” and “constant-HARD”. Depending on the end used, one of the two desired curves is obtained. "With this innovation, Reptile enters into the history of windsurfing.


2016

REPTILE SUP

Always sensitive to the evolution of the water sports world, the company decided in 2016 to invest in a new market segment, the Stand Up Paddle.

All the experience gained by Reptile in the construction of the best performing windsurf masts in the world is transferred to the SUP division, first with the construction of carbon fiber paddles, and then with the design and development of the collection of inflatable boards, from the Wave to the Race.

2017/ 2018

CONFIRMATIONS AND SUCCESSES IN THE WINDSURF AND SUP SECTORS

The national and international successes of Reptile continue, both in windsurfing and in the Sup. All the products developed and distributed enjoy immediate success and the results are not long in coming. Reptile becomes sponsor and technical partner of the Italian Sup League, one of the most important Sup championships in Italy, winning countless podiums in all categories. The company carries out important developments on inflatable race boards and carbon paddles.

2019

REPTILE FIBRA COLLECTION

The brand and the company are increasingly aiming to become one of the symbols of Italian excellence in the world. Year 2019 sees an epochal change in the name of the famous Reptile windsurf masts. After 15 years of names such as Python, Cobra, Green Mamba, a name is chosen that leads back to the true essence, to the soul of the product that has accompanied the company along this path: FIBRA. Simple, clean, Italian. Carbon fiber is the raw material that plays the leading role of Reptile branded products, and the name of our masts could not be different. The Fibra 40, 80 and 100 are born, with notable upgrades that place them at the top of the ranking of the best windurf masts in the world.

2020

WINGFOIL DEPARTMENT

2020 sees the birth and rapid development of a new discipline destined to rewrite the history of water sports: the wingfoil. The company immediately perceives the enormous potential of this new sport and sets to work to allocate important resources for research and development of wings, foils and boards.

2022

PRESENT AND FUTURE. #ridereptile #flyreptile

After 18 years, Reptile Sports does not stop its innovative streak, putting in the pipeline many innovations and products that will occupy an important place and a point of reference for the sector.
The new website is born, intended to make the company and its products better known, with an e-commerce for the public and the B2B area to offer its retailers all over the world a service worthy of the Brand.